Westawi · Partnerships & Deals

Grow through other businesses.

Some growth comes from inside your sales engine. The rest comes from the right partner, channel or deal. We find it, open the door and negotiate the terms, with 25 years of enterprise deal-making behind every conversation.

Start a conversation → See the four routes

Organic growth

Fix the engine you have.

Pipeline, conversion, retention, margin. Revenue Realignment →

Deal-led growth · this page

Plug it into someone else's.

Channel partners, alliances, acquisitions and exits. Growth that arrives through another business's relationships.

Four routes

Every deal starts with one question: who already has your buyer?

Somewhere, another business already holds the relationships you need. The four routes below are different ways of getting access to them.

i.

Tech & medtech start-ups

Channel partnership

Your product works. The market isn't open yet. We act as your commercial channel into enterprise buyers until you have the pipeline to carry it yourself.

  • Pipeline built from a named target list
  • Board-level and executive conversations
  • Contract and commercial negotiation
Specialist branchMedtech into aged care →

ii.

Established businesses

Strategic alliances

A complementary business already sells to your buyer. A well-structured alliance puts you in front of their clients, and them in front of yours.

  • Identify partners whose clients are your buyers
  • Structure referral, co-sell or co-venture terms
  • Negotiate terms both sides keep honouring
Specialist branchFinancial services →

iii.

Businesses ready to scale

Acquiring a channel

Sometimes it's faster to buy distribution than build it: a client book, a reseller, or a complementary practice whose owner is ready to move on.

  • Find targets that add buyers, not overhead
  • Open the conversation discreetly
  • Negotiate price, structure and handover
Specialist branchFinancial services →

iv.

Owners planning what's next

Exit & succession

Selling your business is a deal like any other: the right buyer, the right structure, the right terms. The work of lifting the multiple starts well before the sale.

  • Build the value a buyer will pay for
  • Find and qualify the right buyer
  • Negotiate structure, price and transition
Specialist branchExit planning →

How we work

Map. Open. Negotiate.

The same three moves sit under every route, whether it's a channel partner, an alliance, an acquisition or an exit.

01 · Map

Who holds your buyer

We identify the businesses, channels and decision-makers who already have the relationships you need, and what they would want in return.

02 · Open

The right first conversation

We open the door at the level the deal will be decided: owners, executives, boards. A well-prepared first conversation sets the terms for everything after it.

03 · Negotiate

Terms that hold

We structure and negotiate the agreement so both sides keep performing after signing. A deal is only worth what it delivers once it's in place.

Why Westawi

Deals are won in the conversation. We've spent 25 years in that conversation.

25+

Years closing and leading enterprise B2B sales, including large deals at Mercury Interactive (now HP)

12 → 2

Weeks to cut new-hire sales ramp time across a national inside sales function

NLP

Certified Master Practitioner. Negotiation and persuasion are the core of how we run every deal conversation

Start a conversation

Which deal are you exploring?

Tell us briefly what you're considering. That's enough for a first conversation.